Netflix paid approximately $587 million to acquire InterPositive, the artificial intelligence startup founded by actor and filmmaker Ben Affleck, according to the company’s latest regulatory filing.
Netflix announced the acquisition in March 2026 but did not reveal its value at the time. The newly disclosed figure shows how seriously the streaming company is investing in AI tools designed specifically for film and television production.
InterPositive is not intended to create complete movies from simple text prompts. Its technology works with footage already filmed for a production and can be trained on the visual characteristics of an individual project.
The system can analyse elements such as lighting, camera movement, locations and visual continuity. Filmmakers may then use it to reframe shots, remove unwanted objects, alter backgrounds, correct lighting problems or create footage that matches scenes already recorded.
AI Built for Film Production
Affleck founded InterPositive in 2022 after arguing that most generative video systems were not designed around the practical needs of filmmakers.
Instead of relying only on large general-purpose models, InterPositive develops production-specific tools. A model can be trained using authorised footage from a film or television series, giving filmmakers greater control over how generated or altered images fit into the finished project.
Netflix said the company’s team would join its technology operations, while Affleck would continue as a senior adviser.
The acquisition could help Netflix reduce the cost and time required for visual effects and post-production. It may be particularly valuable for smaller productions that cannot afford expensive reshoots or large visual effects teams.
Netflix Expands Its Use of Generative AI
The deal comes as Netflix increases its use of artificial intelligence across its original productions.
The company said generative AI workflows had already been used in around 300 titles during 2026, primarily for post-production tasks such as crowd expansion, environmental changes and complex visual effects.
Netflix presents the technology as a tool that can support filmmakers rather than replace them. However, the rapid adoption of AI continues to raise concerns among visual effects artists, editors and other production workers about employment, consent and creative control.
The $587 million purchase indicates that Netflix does not view AI filmmaking tools as a temporary experiment. The company appears to be preparing for a future in which customised AI systems become a standard part of film and television production.