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Fan Engagement

Ferrari IBM partnership highlights the growing role of artificial intelligence, data analytics and digital fan platforms in Formula 1.
Posted inTechnology

Ferrari and IBM Bring AI Into Formula 1’s Fan Economy

by Oguz BuyukyildirimMay 26, 2026May 26, 2026

Scuderia Ferrari HP’s partnership with IBM is aimed at turning the team’s mobile app into a more personal, data-driven fan platform. IBM’s artificial intelligence and data analytics tools will support features designed to give Ferrari fans faster information, sharper race context and a more direct connection with the team. The deal also shows how Formula […]

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